What would COMMUNITY DRIVEN development look like?

Starting with a development team that is dedicated to community building through cultural development. A team that ensures the long term sustainability of every project through hands on operations and the ongoing programming of local art, cultural and community driven events. This daily involvement plays a large role in the continued growth and vitality of community driven projects. A development team that is constantly growing relationships through participation and support of communtiy festivals, gatherings, events, arts groups, rotary groups and scholarship funding. A development team that is a long term holder and prides itself on becoming a meaningful part of the community fabric.

Images Courtesy of: Mission Viejo Life

Vision for Future Developement

Although most of Southern California is not as urban as many of the metropolitan areas, as time goes by we may be seeing Southern California becoming more dense. This is the type of thinking for future development that will provide smart growth.

Retail + Workforce Housing + Transit Oriented Development + Sustainable Design x Green Technology = Wilson Yard’s Vision for the Future



What the developer requested: a mixed-use development on a wedge-shaped former rail yard site, including a vertical urban Target store, affordable and senior housing, new Aldi store, ground-floor retail and offices on upper floors.

What the design team responded with is not just Transit-Oriented Development-based mixed use integrated urban shopping, nor only a new Target store anchoring an environmentally-friendly, multi-use development project – through admittedly it is both of these. What they created – with shopping and a little political finagling – is nothing short of a complete transformation of a tired neighborhood into a thriving, living, breathing community.

What they created is Wilson Yard.


With Wilson Yard the future isn’t tomorrow or next year – the future is now. To evidence this you need not look any further than the Transit-Oriented Development: a vibrant, livable, compact and walkable shopping environment centered on high-quality train and bus systems – all perfectly attuned to our times.

Wilson Yard works on many levels. By incorporating the best tenets and practices of urban planning and design, sustainable design, affordable workforce housing and green technology, the project achieves something more, beyond the realization of a well-designed retail project. The development ultimately completes and heals the site, neighborhood and community where it resides. It’s a case of the universal in the particular. By providing exactly what is needed at the right time and in the right place you end up envisioning the shopping environment of the future.



Covering a full city block, the resulting project is a veritable Rubik’s cube offering shoppers and pedestrians a continuous, seamless shopping environment of integrated interlocking components.
Future-looking without being futuristic, Wilson Yard is an out-of-the-Big-Box, innovative idea that progresses everyone’s current understanding of what the shopping experience can ultimately be.

Anchor: The retail anchor, a new 180,000 square-foot two level Target store with an energy-saving green roof.

The Matrix: 25,000 square feet of additional retail – forming the proverbial simple line of outwardly facing stores and office space – here marrying the project’s anchor with the residences along an attractive new streetscape.

Urban Density: Two rental buildings with affordable units including a mixed-income building accommodating 84 families in one-, two-, and three-bedroom apartments and an accompanying seniors complex with 99 affordable one-bedroom unites.

Green Technology: In keeping with Mayor Daley’s ongoing commitment to make Chicago a showpiece city for green technology, the Wilson Yard project will be certified LEED SILVER, the nationally accepted benchmark for the design, construction, and operation of green buildings by the U.S. Green Building Council. The project’s sustainable components include green roofs and a solar-reflective roofing system for the residential buildings, collection of storm water and controlled release of waste water, a new green space to serve as the outdoor campus for a neighboring elementary school, and reclaimed parking space beneath the CTA ‘L’ tracks.

Our futuristic vision of the retail real estate industry? It’s being built right here today.


The above project is currently being developed and was designed by FitzGerald Associates based in Chicago.

Fun with Chalk

"We don't inherit this planet from our ancestors, we borrow it from our children".


The City hosted the 11th Annual Fun with Chalk event over the weekend and had nearly 9,000 visits over the course of the event. This type of event is excellent in engaging the community; residents not only view and discuss, many of them participate.

Messaging through art is a powerful tool.


Express yourself. Kids participating with their own square.


Involving the community is vital and engaging.

Art has no borders.

Art is open for discussion...

Thank you to the City for hosting a great event!

Photos taken by author.

Simon Malls looks to engage the community

In an attempt to create buzz around its properties, Simon Property Group Inc., owner of the Shops at Mission Viejo has put in place a marketing plan that will include hosting 11,000 events this year at its various locations.

A release about the planned events outlined a couple programs that will be held throughout 2009. Simon Fashion Now will showcase the newest fashion trends. Kidgits Eco-community will teach parents and their children how to be eco-friendly in today’s environment. Simon Grassroots Programs will be community-based activities like career fairs and charity fundraisers.

Read more at Globe St.

I think it is great to see their awareness about their impact on the community. Looking back to the evolution of the mall, these were the heart of the community. Today, the poor design of massive blocky architecture which turns it's back to their external facade and then surrounded by a sea of asphalt; has caught up to them over recent years. They are failing to compete with the newer retail destinations which seem to be woven into the fabric of the community by focusing on pedestrian friendly and engaging experiences. Hopefully these operators will see this reality during these waning times and start planning to reinvent themselves to be competitive again in the reatil world and offer what the community is looking for.

Recent improvements at the Shops at MV replaced turf with drought tolerant planting which is a good step in the right direction to be more eco-friendly!

The Phenomenon of Dying Malls

American malls have been around for less than a century, but their influence on our culture has been amazing. However, even in prosperous times, distressed malls have been a persistent problem, as well as a point of intrigue in the suburban landscape. The current economic slump has magnified the problems that ailing malls have been battling for years, or even decades.

The rapid development of North American suburbs resulted in a rush to build malls. Most developers assumed that if their mall was newer and larger than the competition then they would make money, and for the most part they did. But what many developers failed to consider or neglected to care about was what happens to their project when the next mall is built. The blight that is left behind when one fails is a weight on the community. Lost tax revenue and jobs, increased vandalism and crime and lower property values are just a few of the problems a dead mall creates.

While dying malls are not a new phenomenon, their sustainability is something developers should consider. The dominance of the fashion, food-court and family-focused mall is ending. The good news is that no new enclosed malls have opened in the U.S. since 2006.

Vacant malls, strip center shopping centers and big box stores have already been redeveloped into more sustainable, less auto-dependent places more in sync with today’s demographics. Depending on the specifics of each site, we can expect to see future failed malls re-inhabited, re-greened, or retrofitted. Essentially malls can be repositioned into what a community needs. When a mall dies, many options are on the table. Redevelopment into a more sustainable mixed use center is often a good solution if the real estate is valuable. They have the advantages of an already existing infrastructure and usually are located on major transportation routes. They should be regarded as a potential asset, much as you would look at well-located unimproved land, or a deserted warehouse or office district in a city center.

This kind of recycling will be particularly useful in suburbs, as they develop more “urban’ amenities” — like interesting restaurants, live music and local festivals. By redoing the mall, this can be accomplished without urban “densification” and retain low-density environments of single-family homes preferred by the vast majority of Americans. Sometimes dead malls find new life as colleges, government buildings, branch libraries, spaces for nonprofit arts groups, places of worship, car dealerships and community centers that can host a variety of events. Most times, if the building is cheaply constructed, and neglected for years, the only viable option is demolition. In some of the more dense communities, this will provide an opportunity to repair the regional landscape by turning them back to open space

What should never be an option is to allow the building to sit neglected for years. Although it may be sad to see a place with so many memories bulldozed, there isn’t much future for an abandoned generic suburban shopping mall. The current crop of dying malls are by no means the end of the shopping mall. Retail and shopping are too integral a part of American life.

The biggest long-term challenge to malls isn’t economic. It’s environmental. Right now, consumers can’t afford all the stuff we used to buy. But in the long run, the planet can’t afford all the stuff we do buy. So finding a business model that’s economically viable and environmentally sensitive shold be a goal for all new (and repurposing) mall developers.

So going forward, developers and mall operators need to recognize that the shopping mall of the future can’t simply be a nucleus of stores surrounded by a sea of asphalt with a ring of highway around it. They need to hire talented suburban planners, architects, and landscape architects whom will encourage developing and/or transforming shopping centers into dynamic destinations that are woven into the fabric of the community. Developers should also strive to create malls that offer a place for people to socialize, not simply to buy. While no one likes to see businesses fail, dead malls provide great opportunities for communities to redevelop in healthy ways. Now is the time for them to remove the regulatory obstacles to retrofitting.

Here are some examples fo successful re-use.

Belmar in Lakewood, Colo.

Mizner Park in Boca Raton, Fla.

Bella Terra in Huntington Beach, Calif.

Photos courtesy of:

Chris Pixel

Xmelinda

ThePiratesDilemma.com

Trekearth.com

Huntingtonbeachevents.com

Epa.gov

Some text courtesy of:

DeadMall.com

OC MAYORS FORUM

Thursday, April 16, 2009

Come meet with these municipal "CEOs" and share a dialogue with them about their vision for their cities in these challenging times.

There are many changes occurring over the planning and development landscape that are affecting the private sector these days. Cities are starting to feel the downturn in the economy pinch their budgets and services, too. The ULI is one of the few organizations that can bring the public and private sectors together to talk about issues that are affecting us all.

• Did you know Mission Viejo is reinventing retail? The Shops at Mission Mall boast the largest solar installation of any U.S mall.
• Do you know Laguna Niguel residents are known for preferring to drive to work (source: American Community Survey)? How will this impact the city's plans to focus on redevelopment around the Laguna Niguel/Mission Viejo Metrolink station?
• Did you know Orange, Tustin and Laguna Niguel are ranked among 11 of the 34 cities in Orange County as the least costly to do business in (source: Rose Institute, Claremont McKenna College, 12/19/2008)?
• Did you know more young people, ages 24-35 are leaving Orange County today than any other age group (source: OCBC). Mayor Cavecche speaks of "handing off our legacy for future generations that will call Orange home" in her recent State of the City speech. How does a city attract and keep its young residents today? Ex: Are Chapman students staying to live and work in Orange after they graduate?

Thursday, April 16, 2009 7:30 am to 9:30 am First American Title Company 5 First American Way Garden Room #5 Santa Ana

For more information, call 800-321-5011 and mention #81230909 or go to the ULI website.

How to create a culture of walking...

"Communities have a right to up-to-date, good quality, accessible information on where they can walk and the quality of the experience. People should be given opportunities to celebrate and enjoy walking as part of their everyday social, cultural and political life".

The trails in Mission Viejo are great for leisure and recreation, but not everyone lives like this 'Super Mom', out blazing the Oso Creek Trail for a little exercise. For the rest of us, we need to be coaxed into exercise to the point that we don't even know we are exercising. By creating enhanced walking experiences from desirable place to desirable place, can be that coaxing element.

Currently, when walking around Mission Viejo, we are offered the streets as our main connection element. The 5' wide curb adjacent sidewalk, next to a tiny and poorly maintained landscape setback, adjacent to a sea of asphalt at our underwhelming retail centers is not exactly a enhanced walking experience. Nor is it comfortable to traverse across the bridges in this city where you constantly feel like your going to be run over by a car.

So, what actions can be taken?
What we (the City staff and council, current property owners and incoming developers, and residents) need to do is:

• Actively encourage all members of the community to walk whenever and wherever they can as a part of their daily lives by developing regular creative, targeted information, in a way that responds to their personal needs and engages personal support.
  
• Create a positive image of walking by celebrating walking as part of cultural heritage and as a cultural event, for example, in architecture, art-exhibitions, theatres, literature readings, photography and street animation.


• Provide coherent and consistent information and signage systems to support exploration and discovery on foot including links to public transport.


• Financially reward people who walk more, through local businesses, workplaces and government incentives.


• Looking at future improvements by hitting the drawing boards with quality design consultants and with an open and flexible mind to providing creative solutions to real problems which exist in community today.
  

Now is not the time to sit on our heels and relic in the aging 'Masterplan' of the community and think that maintaining the quality of our community is by doing nothing. We are already seen our houses and retail centers deteriorate, many people have already invested in the long term of their properties by making sound improvements; most have not. If we want our community to continue to be the city where people come to shop and raise their families, we must invest in it.

It's not too late to re-think the 'Masterplan'!

'Super Mom' was featured in a past article in the OC Register. All other photos taken by author. Some content courtesy of Walk21.