OC Green Solutions Festival

Where: The Great Park, Irvine, CAJune 5-6, 2010

The Green Solutions Expo is the main source for everything green and eco-friendly. New to the green movement? This is the perfect place for all members of the movement, novices and experienced. We share great tips, ideas, information, product information and much more.
One of our most unique offerings is an interactive green community, the Green Solutions Expo Social Network! The Green Solutions Expo is an avid believer in reducing waste in any way possible, and being paperless is one of the many ways to do just that. In order to reduce our carbon footprint we offer anything you might need right here on our website.
Among our many features you will find are; news, information, comments, and special promotions for the Green Solutions Expo show. Looking for other ways to communicate, find out about being green, and staying on top of the emerging trends? Follow us on Twitter and Facebook and stay connected.
Looking for new and innovative ways to stay green while you travel? The Green Solutions Expo has all the information you need.
Are you trying to raise your kids to be eco friendly and green? The Green Solutions Expo has the resources, tips and information you need to help make this happen including how to cook organically for you family. In addition to the above-mentioned features, the Green Solutions Expo additionally has "Green TV" where you can view products and informercials relevant to the green movement.
Whether you are looking for upcoming green events, tips on how to be more environmentally friendly, how to raise your kids accustomed to the green movement, or whatever it may be, the Green Solutions Expo is the perfect place.

Community Oriented Small Business Solutions

Due to current economic times, many very talented individuals have been laid off and many those people are not satisfied or fortunate enough to sit at home collecting an un-employement check. To that end, there is a magnitude of new start-up businesses that are looking to make their mark in their industry. The co-work space solution is an excellent opportunity to place your business in a vibrant setting with a potential to be a great networking environment.

An Irish Company, Tepui who is focused on Sustainability Strategies and Design is developing a co-workspace 'Hub,' something definately worth considering. A pay-as you go shared work space with a creative and collaborative community buzz is just what so many of us are missing.

'The Dublin Hub' is a flexible, affordable, shared working environment for freelancers, small businesses, the self-employed, and home-workers looking for a desk, or a meeting space in town. Members book time in the Hub in advance - similar to buying mobile phone credit - they have the freedom to choose when to work and are charged solely for the time they spend in the Hub.

"We hope to attract inventive, innovative, socially committed, ethical and environmentally aware people, people who need to take their ideas out of the garden shed or away from the kitchen table, says Erik van Lennap of Tepui. We aim to provide a vibrant, dynamic, collaborative, exciting atmosphere, a place people will want to be in and be part of. We think this is an essential response to the challenges posed by changing work patterns in the new century."

Images provided by: csmonitor.com

Vision for Future Developement

Although most of Southern California is not as urban as many of the metropolitan areas, as time goes by we may be seeing Southern California becoming more dense. This is the type of thinking for future development that will provide smart growth.

Retail + Workforce Housing + Transit Oriented Development + Sustainable Design x Green Technology = Wilson Yard’s Vision for the Future



What the developer requested: a mixed-use development on a wedge-shaped former rail yard site, including a vertical urban Target store, affordable and senior housing, new Aldi store, ground-floor retail and offices on upper floors.

What the design team responded with is not just Transit-Oriented Development-based mixed use integrated urban shopping, nor only a new Target store anchoring an environmentally-friendly, multi-use development project – through admittedly it is both of these. What they created – with shopping and a little political finagling – is nothing short of a complete transformation of a tired neighborhood into a thriving, living, breathing community.

What they created is Wilson Yard.


With Wilson Yard the future isn’t tomorrow or next year – the future is now. To evidence this you need not look any further than the Transit-Oriented Development: a vibrant, livable, compact and walkable shopping environment centered on high-quality train and bus systems – all perfectly attuned to our times.

Wilson Yard works on many levels. By incorporating the best tenets and practices of urban planning and design, sustainable design, affordable workforce housing and green technology, the project achieves something more, beyond the realization of a well-designed retail project. The development ultimately completes and heals the site, neighborhood and community where it resides. It’s a case of the universal in the particular. By providing exactly what is needed at the right time and in the right place you end up envisioning the shopping environment of the future.



Covering a full city block, the resulting project is a veritable Rubik’s cube offering shoppers and pedestrians a continuous, seamless shopping environment of integrated interlocking components.
Future-looking without being futuristic, Wilson Yard is an out-of-the-Big-Box, innovative idea that progresses everyone’s current understanding of what the shopping experience can ultimately be.

Anchor: The retail anchor, a new 180,000 square-foot two level Target store with an energy-saving green roof.

The Matrix: 25,000 square feet of additional retail – forming the proverbial simple line of outwardly facing stores and office space – here marrying the project’s anchor with the residences along an attractive new streetscape.

Urban Density: Two rental buildings with affordable units including a mixed-income building accommodating 84 families in one-, two-, and three-bedroom apartments and an accompanying seniors complex with 99 affordable one-bedroom unites.

Green Technology: In keeping with Mayor Daley’s ongoing commitment to make Chicago a showpiece city for green technology, the Wilson Yard project will be certified LEED SILVER, the nationally accepted benchmark for the design, construction, and operation of green buildings by the U.S. Green Building Council. The project’s sustainable components include green roofs and a solar-reflective roofing system for the residential buildings, collection of storm water and controlled release of waste water, a new green space to serve as the outdoor campus for a neighboring elementary school, and reclaimed parking space beneath the CTA ‘L’ tracks.

Our futuristic vision of the retail real estate industry? It’s being built right here today.


The above project is currently being developed and was designed by FitzGerald Associates based in Chicago.

Fun with Chalk

"We don't inherit this planet from our ancestors, we borrow it from our children".


The City hosted the 11th Annual Fun with Chalk event over the weekend and had nearly 9,000 visits over the course of the event. This type of event is excellent in engaging the community; residents not only view and discuss, many of them participate.

Messaging through art is a powerful tool.


Express yourself. Kids participating with their own square.


Involving the community is vital and engaging.

Art has no borders.

Art is open for discussion...

Thank you to the City for hosting a great event!

Photos taken by author.

Simon Malls looks to engage the community

In an attempt to create buzz around its properties, Simon Property Group Inc., owner of the Shops at Mission Viejo has put in place a marketing plan that will include hosting 11,000 events this year at its various locations.

A release about the planned events outlined a couple programs that will be held throughout 2009. Simon Fashion Now will showcase the newest fashion trends. Kidgits Eco-community will teach parents and their children how to be eco-friendly in today’s environment. Simon Grassroots Programs will be community-based activities like career fairs and charity fundraisers.

Read more at Globe St.

I think it is great to see their awareness about their impact on the community. Looking back to the evolution of the mall, these were the heart of the community. Today, the poor design of massive blocky architecture which turns it's back to their external facade and then surrounded by a sea of asphalt; has caught up to them over recent years. They are failing to compete with the newer retail destinations which seem to be woven into the fabric of the community by focusing on pedestrian friendly and engaging experiences. Hopefully these operators will see this reality during these waning times and start planning to reinvent themselves to be competitive again in the reatil world and offer what the community is looking for.

Recent improvements at the Shops at MV replaced turf with drought tolerant planting which is a good step in the right direction to be more eco-friendly!

New Research: 18- to 34-Year-Olds Key to Green Economy

Younger consumers connect the dots between climate change causes and buying truly green brands.
New research conducted by EnviroMedia Social Marketing indicates young Americans, an estimated audience of 76 million people, will power the new green economy and are the key to future economic growth.

This national opinion poll reveals a clear generation gap in understanding the cause of climate change — and marketing experts say businesses that pay attention may find new growth strategies.

More than any other age group, 18- to 34-year-olds believe global warming is caused by human activities. Additionally, the research indicates Americans who believe in this connection are almost twice as likely to buy more green products in this economy than Americans who believe it occurs naturally.

* Overall, 51 percent of Americans believe climate change is caused by human activities. Twenty-nine percent believe climate change is occurring naturally, and 15 percent say climate change needs to be scientifically proven. Just 3 percent of the public does not believe climate change exists.

* Sixty-four percent of 18- to 34-year-olds believe humans cause climate change —more than any other age group.

* Those who believe climate change is caused by human activity are more likely to have attended college; believe that green transportation or electricity from renewable resources is most beneficial for the environment (rather than recycling or minimal/reduced packaging); and are influenced more in their green purchasing decisions by third-party certifications than by word-of-mouth or manufacturer labels.

* More than half (56 percent) of the people who believe electricity from renewable resources is the most beneficial action for the environment believe humans are causing climate change.

About the Survey
Opinion Research Corporation surveyed 1,000 people January 23 - 26, 2009 by telephone in a random digit-dial sample, with a +/- 3.2 percent margin of error. The survey question: See details at http://www.enviromedia.com/enviroblog/?p=983
Photo Courtesy of The Green Blog

Thinking outside the GREEN box!

National Geographic contained an article last month called "A Bicycle Bump" which featured Portland, Oregon for it's "171 miles of bike lanes, ten freshly painted green boxes (picture above) that put cyclists safely ahead of vehicles, even some signals just for bikes." And this isn't the first time the yellow-bordered magazine has featured Portland. In the August 2008 issue, it named Portland the number one city in the top five bike-friendly cities in the nation.

It's of no surprise that biking is on the rise. With gas prices soaring, more and more people are parking the car and choosing to pedal to work. According to National Geographic, they measured this by the number of additional bikes being places on the racks of buses. In the lead is Houston with a whopping 235% increase.With more and more bike friendly streets being built and programs like bike-sharing, it's hard for anyone not to have the incentive to keep the car at home. Paris has a great bike sharing program, seen in the image below, taken near the Viaduc de Artes.

How wonderful would it be to show up in any city and be able to just grab a bike and go. Sure you can rent bikes for a time, but then they always have to be returned to the same place. Have a network of kiosks where you can pick up and drop off as you please purely on an as-needed basis is definitely something that would have more people grabbing a bike.

Now, many of you might be thinking that biking in Mission Viejo is more of a sport tham eco-commuting with all the hills we have in our city. But if our local government and developers would consider investing in our community by ways of improving the commercial and civic properties and amenities as well as improving the pedestrian and bicycle connectivity, this just might be a viable option for MV.

We could also take this concept further...what about sharing kids toys, video games and DVD'S, clothes, etc. We spend so much money on these things and more often than not we all complain about having these things pile up in our closets, garages and 'nooks & crannies'.

Think about it...what's your ideas?

Culture of Change - In Housing Strategies

It is this character of community living that our cities are losing, and our children may never experience unless we act now...

My first post, Culture of Change discussed a very similar topic but more focused on the consumer and retail. I found this article in what I thought was an odd place to find a topic like this, the Wall Street Journal's Live Mint. I am glad to see that topics like this are making it to the Business World.

Living together makes living lighter
The very idea of more for less indicates a culture of consumption, the concept of “getting” without “giving”, which is essentially contradictory to the principles of being environment-friendly. One has to believe in a certain value system of sharing and caring for each other and the environment, which will reap benefits that are intangible yet immeasurable.

All for one and one for all
Going green has turned into a trend today, and every individual has realized the relevance of being sensitive to the environment. Although this is a positive sign, we need to look further than the jargon—which is more technology-driven—and examine the real issues involved in being environment-friendly, in the context of present-day lifestyles and economic conditions.
An eco community is composed of like-minded people who live together, sharing utilities such as water and sewage systems, common spaces and facilities. An investment in an eco community would result in not only owning the piece of land that one has bought; the homeowner would also take ownership of the larger community space, which expands the visual and physical space available.

Bigger than the individual...
So essentially, one would not need to own a large piece of land individually, and yet one would get to enjoy a much larger space. Maintenance of garden spaces, water tanks, sewage systems, back-up power facilities and security would also become a shared enterprise, which could be supported by all members, and individual maintenance would be limited to one’s home and personal gardens.
...becomes cheaper for the individual
Several technologies—such as waste-water recycling, water treatment and rainwater harvesting—require a critical mass to become economical. An individual investing in these technologies would end up spending much more of his total budget than is desirable. In a larger group, it would amount to less.

Benefits beyond your doorstep
Neighbours who become extended family, open spaces where children are free and secure, and spaces where the elderly need no longer be lonely are some other benefits of living in a community.
Such communities can recreate some of the culture of small towns and villages where a lot of us come from, while trying to retain the advantages that a city offers. It is this character of community living that our cities are losing, and our children may never experience unless we act now. The emphasis needs to be on creating an ambience which is human in scale, while retaining the character of the land; “place-making” vs space-making being the underlying theme in the planning, creating places that celebrate the oneness of the human spirit with nature and not icons that exhibit man’s supposed superiority.

Living NOT to the maximum
Fewer burdens can be imposed on the land by not utilizing the maximum permissible area one is allowed to build on and reducing the footprint and material resources required.
The breakdown of traditional forms of community, wasteful consumerist lifestyles and the destruction of natural habitat, urban sprawl and over-reliance on fossil fuels are trends that must be changed to avert ecological disasters. Small-scale communities with minimal ecological impact are one alternative.

Photo courtesy of liveMINT.com

What is Placemaking?

"Placemaking is an evocative, pleasing, inspiring word heard more and more these days to describe grassroots efforts for revitalizing public spaces. Unfortunately some developers and designers also apply the word to soulless commercial, housing or resort projects in the hopes of hoodwinking people into thinking these developments will enhance the local sense of place. Project for Public Spaces has helped popularize the word during 35 years of Placemaking work around the world, yet we make no ownership claims to it—language belongs to everyone just the same as a park or city street. Nonetheless we wince at seeing the phrase used for narrowly commercial or patently false purposes. Placemaking is a powerful idea, around which a social movement is beginning to emerge. Implicit in this phrase is a sense that citizens must be involved in shaping the places where they live, work and play".

Culture of Change

ULI Coffee Talk
Presented by: Shaheen Sadeghi, LAB Holdings, LLC
Attended: 01-30-2009

Topic: Culture of Change

Do our kids want to live the same way we do? Will they have the same opportunities?

Creativity is more important that literacy.

All kids are born artists; the problem is trying not to let them grow out of it.

Retail is a formula driven model, ie. Outlet Malls, Big Box Retail, Entertainment/ Lifestyle centers, Mixed (up) Use.

Formulas are not human centric.

Planning...is our current trend of home building’s site plan just glorified shantytowns? Are they a real community?

If we want to change the game, we must understand the culture.

Great products/projects start with culture rather than design.

Kenaf edible clinics –Africa - Cameron Sinclair

Sustainable is not just driving a Prius.

Culture eats demographics for lunch. Good Example: Organic.

Missing culture is expensive.

Culture is about telling a story.

Culture is the glue between Brand, Product, and Consumer. Good Example: Apple.

Mass culture in America is breaking down.

You’re better off looking for new technology rather than investing in the latest generation technology.

We are turning from a mass market to a niche nation. Good Example: Boutique shopping.

Each person is a brand. Good Example: eHarmony.

U.S. makes up 4.5% of the world population but consumes 25% of the world’s goods. Is that sustainable? NO.

We will come out of this recession better…people, culture, economy, spenders, givers, world as a whole.

In the age of overload, emotional connection is the key.

Design with Conscience, is flourishing.

Urban Acupuncture. Frank Gehry’s Guggenheim-Bilboa, Spain – it reinvented the region with new businesses, new restaurants, new etc. Tourism.

Mixed use products – the ground floor is where the soul is. Good Example: Golf course communities in the desert - take the golf course away, homes would be empty. Develop the Soul of your project.

Sustainable is making something social.

WHAT’S MISSING??? Find it, explore it, make a business out of it.

Good example: CSA - Community Supported Agriculture - local community organically grown food for the individual consumer.

People want content in their lives.

Shift from passive consumers to active participants.

Your audience (end user) wants to be a co-author/co-designer to your product/project.

Time to get back to grass roots.

Want to get creative – cut a couple zeros off your budget.

Invent by being a user.

The 70’s were about Love (Lennon), 80’s about Greed (Miami Vice), 90’s about Ego (Donald Trump), 2000’s about Cause (Al Gore), 10’s…? We are at the tip of the iceberg with green technology. We need to get back to doing it for Love!

Every company should have a chemistry department. Leaving the baggage behind and bring new and fresh ideas. Look for what people want. (content, community, social culture).

CULTURE - “Commerce without culture and respect for community becomes a soulless and short lived commodity. Our creative endeavors demand a deep rooted examination of the local personality and careful placement of hand selected quality businesses to compliment the existing environment yet excite the senses. Partnerships with local entrepreneurs, artisans, educators, neighbors, and trade organizations are paramount to our success. The incorporation of ‘public space’ for the invigoration and support of local culture begins at the most primary stages of concept and design and becomes our proud trademark”.
Shaheen Sadeghi, LAB Holdings, LLC