Planning for Twenty10

Happy Holidays to all of you!

As 2009 draws to a close, it brings to mind the many successes and continuing challenges for the Placemaking movement throughout the year.
There is no doubt that Placemaking is expanding exponentially around the world. There is mounting interest from professionals and citizens who want to learn more about how they can make a difference in their communities on issues such as livability, sustainability and community well-being.
In both my personal and professional life this year, I learned a great deal about how people envision their communities evolving for the future. This has spurred discussions about planning ides to be put to practice in 2010, which will highlight four principle agendas that are needed to transform cities and towns:

1) Toward an Architecture of Place - Public institutions such as museums, government buildings, libraries and others can become important anchors for civic activity in every city by assuming a broader role within the community and adapting and evolving their buildings to host a broader range of activities.

2) Building Community through Transportation - The planning and design of transportation networks and streets can be reshaped to encourage economic vitality, civic engagement, human health, and environmental sustainability, in addition to serving peoples' mobility needs.

3) Public Markets and Local Economies - Public markets and farmers markets not only create dynamic community gathering places, but they can spin off a myriad of other community benefits - from revitalizing downtowns, to bringing fresh, healthy food to low income neighborhoods, to creating new business opportunities for immigrant entrepreneurs.

4) Creating Public Multi-use Destinations - In the competitive globalizing economy, great cities are becoming defined more and more by their great public destinations-user friendly, lively squares, waterfronts, great commercial streets, markets or combinations of all of these. Placemaking provides the way for cities to redefine their vision around creating or enhancing these destinations.

Seeing that Placemaking is the Talk of the Town, together we can begin to frame a discussion about creating a more effective planning process for public spaces. My goal is to create a more thorough process in which cities can foster not only successful public spaces but also a stronger leadership within communities to continually maintain and improve these spaces. Great public spaces require strong leadership groups that make the community vision a reality so that little by little, the public begins to "own" the space.

Photos courtesy of: Discovery Green Houston & Photos taken by author
Some text courtesy of: PPS

How do we create PLACE and foster SUSTAINABLE chage?

I. Mission Statement

We need to create value of a place in terms of its physical, social, and economical value. We must be engaged in what place really is? What can we do to address and accomplish creating physical, social, and economical value to place.

II. What is Place?

A) Major themes/Ideas of the Council: • Creating a sense of place through connectivity and culture. Connect to places without relying on the car. Change our values! • Think of place in terms of a social, physical, and economical model. Socially, connectivity and culture. Having a clean and safe space. Physical, create a space that is aesthetic and green with good energy. • Push for public transit; change the idea and infrastructure of suburban sprawl.

B) “Culture of Change” • Bring back the edge to Southern California. Create demand. Tackle what is going to create demand. Bring California to the forefront. • People not place anymore. Place is about people and how people connect to place not vice versa. Connectivity to the existing sprawl. • We must plan for the future, change the Southern California mindset • We are having massive cultural shift, our mindsets are changing in terms of our habits. I.e., having a lot of cars on the driveway isn’t important anymore. • Moreover, create a partnership with the government, people, and community • We are in a generational SHIFT which will facilitate change • We need to tap into this new generation, work with the society we have now to change this suburban mindset from post WWII into a modern “metrosuburbian” place • We must identify what is important for people; it is vital to address these components. What do communities want?

The slowing of construction in the USA has created a once-in-a-generation opportunity for driving significant, positive environmental change. Although I hesitate to even use the word because it has so little currency in the USA, an opening exists for a nation-wide consideration of sustainable development.

C) What Can We Do to Remedy Sprawl in Southern California? • Tackle what is going to create demand in California. • Bring back the edge to Southern California in order to attract stakeholders. • Create diversity in housing • New “trend” is having higher density, create a new urban place to model. • California must reinvent itself create **DEMAND** • We need to figure out how to compete in today’s economy and bring jobs to SOCAL. • Create a competitive advantage (i.e., silicon valley) • As a result of the Recession we must Reset, Revolve, Revaluate, and Relook

D) Where Do We Start? How to We Address the Problem? • To begin start at the county level, Orange County is very disconnected (driven by politics). We must bring leaders of each city together and ask them what we can do about the disconnect and sprawl of our community. • Next look at the region in terms of the environment look at legislation SB 375, AB 32 (land use and transportation are vital) to change out culture, mindset, and our future. Speak with the author of SB 375 Daryl Steinberg.

1) Regionalism • Cities must collaborate locally to compete with cities worldwide.• Integrate SCAG • The goal is to effect positive change, create an Urban Development Story • OC is the model of suburban development therefore we must create a new model a new story to effect change for a new urban development model. • Ultimately, transportation drives how we create place! • We must answer questions like what will happen to the quality of life in SoCal if gas soars to $7.00?? What happens to growth? Since we live in such a car driven society this will affect our quality of life immensely. • Create a Public-Private Partnership • Utilize a Top-Down Approach state-county-region-city

E) Create a New Urban Development Model • We must create a sustainable model of development. That is attractive globally, that will bring people here. Create a compelling story that will bring the best and brightest to SoCal. • Create a new set of rules. What is the new way of life? • **Redefine what Suburbanization is** the goal is to work with what we have, redefine suburbanization over time. • Design a new model at the micro and macro level a new pattern of development

1) What are the Opportunities?For the future we must think differently.• Create Jobs • Create jobs through sustainability • Think of transportation for the future • Think about food and housing

F) What is the next Paradigm Shift? • DEVELOP A NEW MODEL FOR MODERN LIVING • Encourage redevelopment and utilize edge development • A goal should be setting new guidelines of a new development model

III. Think about our Fundamental Human Needs as a basis of a new model:

1) Transportation

2) Housing

3) Food

4) Jobs

5) Clean Place

6) Culture

**Our basic human needs is the new paradigm shift**

A) What is our End Product?

• A holistic approach (the new development paradigm) to urban development something interactive that should ultimately be spread to not only Orange County but globally.

B) Who is going to use our end product?

• The public (educate them by forums, conferences, lectures, especially through ULI, etc) • Government • The designer (and students)We must become part of ULI’s voice to spread the word about our new paradigm shift in urban development

C) What is hindering developing our new development paradigm?

• City regulations are too strict • Give “power to the people” • Think about how people really want to live vs. how “they” want us to live” • We must have a regulatory change (diversity of housing, density, etc) What problems affect the global, state, city, neighborhood, individual, national, and the region?? What are the solutions??

IV. Conclusions:

We must think differently in order to foster sustainable change. Our culture and thinking is evolving therefore we must create a new way of living. We must change our consumption habits. Utilize the new wave of the future by being holistic in all aspects of life. We must critically enforce the notion of transit in order to change the sprawl infrastructure. The automobile is a major cause of the disconnect in our society; it is handicapping us socially and economically. We must bring people back to place. Design a place for the people not just solely focusing on place. We must use to our advantage the current cultural shift we are in and evolve from the 1950’s consumption residue of materialism. California must reinvent itself to have a competitive advantage domestically and internationally. Create demand! Make people want to live in SoCal. Changing the idea of suburbanization will need much collaboration from the public and private sector. We must bring local leaders together to talk and discuss our current predicament. We must collaborate at all levels at the state, locally and regionally. Current policy and regulations are hindering a new development paradigm shift. We must remedy this by allowing citizens to choose how they want to live and reform draconian policies that are hindering growth socially and economically. We must develop a new model form of modern living. The goal is to create a place that will flourish and retain strong economical and social value. We must reintegrate our space to our culture, to our ways of life; reconnect the gap in our disconnective society. Create a place of value without relying on the car.

Text created as a collaborative effort at the ULI Initiative Council Group.

Photos Courtesy of Tree Hugger

The Project Renovation Paradox

When times are good, property owners don't want to impact revenues by embarking on a renovation project; causing site disruptions which impact tenants, visitors and shoppers. Paradoxically, today, poorly performing properties in need of a facelift lack the necessary revenue to do anything about it.

Alas, a Catch-22: If your property is making money, you don't feel the need to renovate. But when sales and rents are down and you feel the need, you don't have the money to renovate.
So, when is a good time to renovate?

John F. Kennedy once said, "The time to fix the roof is when the sun is shining." In terms of the economic climate, these are cloudy times at best (even stormy, in many locations). So, what can a property owner do today who is strapped for cash?

Find some money. Invest in capital expenditures and make decisions with an eye on ROI.

The most obvious advantage of renovating in this environment is cost savings. Now is the first time in the 30 years that construction costs have actually come down. Historically, they have gone up steadily, if not sharply. Today, in many parts of the world, costs are down by over 10% from just six months ago. According to statistics compiled by Rider Levett Buchnall (http://www.americas.rlb.com/documents/cost/reports/2009_q2_qcr.pdf), construction costs in cities like Denver and Seattle declined by as much as 8% in the first quarter of 2009 alone.

A second advantage: When business is slow and there are vacanies, there is less disruption to guests and less impact on cash flow from operations. On top of that, construction can proceed more quickly, and property owners and managers can get the word out that their property is newly renovated and open for business.

Properties that have been newly renovated will be in the best position to restore and/or raise rents and increase occupancies. Properties that defer needed maintenance and refurbishment and wait until times are better will miss being able to take full advantage of the inevitable upturn. When thinking about where to shop or go see a movie families most often go to the ones that are either new or newly renovated. Research data from a recent study conducted by STR shows that, over a five-year period, revenues for renovated properties increase at three-and-a-half times the rate of un-renovated properties.

Bottom line: Hard times are good times to prepare for better times.

Images courtesy of: Global Graphica, Mission Viejo Life

Some Text Courtesy of: WATG

Simon Malls looks to engage the community

In an attempt to create buzz around its properties, Simon Property Group Inc., owner of the Shops at Mission Viejo has put in place a marketing plan that will include hosting 11,000 events this year at its various locations.

A release about the planned events outlined a couple programs that will be held throughout 2009. Simon Fashion Now will showcase the newest fashion trends. Kidgits Eco-community will teach parents and their children how to be eco-friendly in today’s environment. Simon Grassroots Programs will be community-based activities like career fairs and charity fundraisers.

Read more at Globe St.

I think it is great to see their awareness about their impact on the community. Looking back to the evolution of the mall, these were the heart of the community. Today, the poor design of massive blocky architecture which turns it's back to their external facade and then surrounded by a sea of asphalt; has caught up to them over recent years. They are failing to compete with the newer retail destinations which seem to be woven into the fabric of the community by focusing on pedestrian friendly and engaging experiences. Hopefully these operators will see this reality during these waning times and start planning to reinvent themselves to be competitive again in the reatil world and offer what the community is looking for.

Recent improvements at the Shops at MV replaced turf with drought tolerant planting which is a good step in the right direction to be more eco-friendly!

The Phenomenon of Dying Malls

American malls have been around for less than a century, but their influence on our culture has been amazing. However, even in prosperous times, distressed malls have been a persistent problem, as well as a point of intrigue in the suburban landscape. The current economic slump has magnified the problems that ailing malls have been battling for years, or even decades.

The rapid development of North American suburbs resulted in a rush to build malls. Most developers assumed that if their mall was newer and larger than the competition then they would make money, and for the most part they did. But what many developers failed to consider or neglected to care about was what happens to their project when the next mall is built. The blight that is left behind when one fails is a weight on the community. Lost tax revenue and jobs, increased vandalism and crime and lower property values are just a few of the problems a dead mall creates.

While dying malls are not a new phenomenon, their sustainability is something developers should consider. The dominance of the fashion, food-court and family-focused mall is ending. The good news is that no new enclosed malls have opened in the U.S. since 2006.

Vacant malls, strip center shopping centers and big box stores have already been redeveloped into more sustainable, less auto-dependent places more in sync with today’s demographics. Depending on the specifics of each site, we can expect to see future failed malls re-inhabited, re-greened, or retrofitted. Essentially malls can be repositioned into what a community needs. When a mall dies, many options are on the table. Redevelopment into a more sustainable mixed use center is often a good solution if the real estate is valuable. They have the advantages of an already existing infrastructure and usually are located on major transportation routes. They should be regarded as a potential asset, much as you would look at well-located unimproved land, or a deserted warehouse or office district in a city center.

This kind of recycling will be particularly useful in suburbs, as they develop more “urban’ amenities” — like interesting restaurants, live music and local festivals. By redoing the mall, this can be accomplished without urban “densification” and retain low-density environments of single-family homes preferred by the vast majority of Americans. Sometimes dead malls find new life as colleges, government buildings, branch libraries, spaces for nonprofit arts groups, places of worship, car dealerships and community centers that can host a variety of events. Most times, if the building is cheaply constructed, and neglected for years, the only viable option is demolition. In some of the more dense communities, this will provide an opportunity to repair the regional landscape by turning them back to open space

What should never be an option is to allow the building to sit neglected for years. Although it may be sad to see a place with so many memories bulldozed, there isn’t much future for an abandoned generic suburban shopping mall. The current crop of dying malls are by no means the end of the shopping mall. Retail and shopping are too integral a part of American life.

The biggest long-term challenge to malls isn’t economic. It’s environmental. Right now, consumers can’t afford all the stuff we used to buy. But in the long run, the planet can’t afford all the stuff we do buy. So finding a business model that’s economically viable and environmentally sensitive shold be a goal for all new (and repurposing) mall developers.

So going forward, developers and mall operators need to recognize that the shopping mall of the future can’t simply be a nucleus of stores surrounded by a sea of asphalt with a ring of highway around it. They need to hire talented suburban planners, architects, and landscape architects whom will encourage developing and/or transforming shopping centers into dynamic destinations that are woven into the fabric of the community. Developers should also strive to create malls that offer a place for people to socialize, not simply to buy. While no one likes to see businesses fail, dead malls provide great opportunities for communities to redevelop in healthy ways. Now is the time for them to remove the regulatory obstacles to retrofitting.

Here are some examples fo successful re-use.

Belmar in Lakewood, Colo.

Mizner Park in Boca Raton, Fla.

Bella Terra in Huntington Beach, Calif.

Photos courtesy of:

Chris Pixel

Xmelinda

ThePiratesDilemma.com

Trekearth.com

Huntingtonbeachevents.com

Epa.gov

Some text courtesy of:

DeadMall.com

How to create a culture of walking...

"Communities have a right to up-to-date, good quality, accessible information on where they can walk and the quality of the experience. People should be given opportunities to celebrate and enjoy walking as part of their everyday social, cultural and political life".

The trails in Mission Viejo are great for leisure and recreation, but not everyone lives like this 'Super Mom', out blazing the Oso Creek Trail for a little exercise. For the rest of us, we need to be coaxed into exercise to the point that we don't even know we are exercising. By creating enhanced walking experiences from desirable place to desirable place, can be that coaxing element.

Currently, when walking around Mission Viejo, we are offered the streets as our main connection element. The 5' wide curb adjacent sidewalk, next to a tiny and poorly maintained landscape setback, adjacent to a sea of asphalt at our underwhelming retail centers is not exactly a enhanced walking experience. Nor is it comfortable to traverse across the bridges in this city where you constantly feel like your going to be run over by a car.

So, what actions can be taken?
What we (the City staff and council, current property owners and incoming developers, and residents) need to do is:

• Actively encourage all members of the community to walk whenever and wherever they can as a part of their daily lives by developing regular creative, targeted information, in a way that responds to their personal needs and engages personal support.
  
• Create a positive image of walking by celebrating walking as part of cultural heritage and as a cultural event, for example, in architecture, art-exhibitions, theatres, literature readings, photography and street animation.


• Provide coherent and consistent information and signage systems to support exploration and discovery on foot including links to public transport.


• Financially reward people who walk more, through local businesses, workplaces and government incentives.


• Looking at future improvements by hitting the drawing boards with quality design consultants and with an open and flexible mind to providing creative solutions to real problems which exist in community today.
  

Now is not the time to sit on our heels and relic in the aging 'Masterplan' of the community and think that maintaining the quality of our community is by doing nothing. We are already seen our houses and retail centers deteriorate, many people have already invested in the long term of their properties by making sound improvements; most have not. If we want our community to continue to be the city where people come to shop and raise their families, we must invest in it.

It's not too late to re-think the 'Masterplan'!

'Super Mom' was featured in a past article in the OC Register. All other photos taken by author. Some content courtesy of Walk21.

Thinking outside the GREEN box!

National Geographic contained an article last month called "A Bicycle Bump" which featured Portland, Oregon for it's "171 miles of bike lanes, ten freshly painted green boxes (picture above) that put cyclists safely ahead of vehicles, even some signals just for bikes." And this isn't the first time the yellow-bordered magazine has featured Portland. In the August 2008 issue, it named Portland the number one city in the top five bike-friendly cities in the nation.

It's of no surprise that biking is on the rise. With gas prices soaring, more and more people are parking the car and choosing to pedal to work. According to National Geographic, they measured this by the number of additional bikes being places on the racks of buses. In the lead is Houston with a whopping 235% increase.With more and more bike friendly streets being built and programs like bike-sharing, it's hard for anyone not to have the incentive to keep the car at home. Paris has a great bike sharing program, seen in the image below, taken near the Viaduc de Artes.

How wonderful would it be to show up in any city and be able to just grab a bike and go. Sure you can rent bikes for a time, but then they always have to be returned to the same place. Have a network of kiosks where you can pick up and drop off as you please purely on an as-needed basis is definitely something that would have more people grabbing a bike.

Now, many of you might be thinking that biking in Mission Viejo is more of a sport tham eco-commuting with all the hills we have in our city. But if our local government and developers would consider investing in our community by ways of improving the commercial and civic properties and amenities as well as improving the pedestrian and bicycle connectivity, this just might be a viable option for MV.

We could also take this concept further...what about sharing kids toys, video games and DVD'S, clothes, etc. We spend so much money on these things and more often than not we all complain about having these things pile up in our closets, garages and 'nooks & crannies'.

Think about it...what's your ideas?

Culture of Change - In Housing Strategies

It is this character of community living that our cities are losing, and our children may never experience unless we act now...

My first post, Culture of Change discussed a very similar topic but more focused on the consumer and retail. I found this article in what I thought was an odd place to find a topic like this, the Wall Street Journal's Live Mint. I am glad to see that topics like this are making it to the Business World.

Living together makes living lighter
The very idea of more for less indicates a culture of consumption, the concept of “getting” without “giving”, which is essentially contradictory to the principles of being environment-friendly. One has to believe in a certain value system of sharing and caring for each other and the environment, which will reap benefits that are intangible yet immeasurable.

All for one and one for all
Going green has turned into a trend today, and every individual has realized the relevance of being sensitive to the environment. Although this is a positive sign, we need to look further than the jargon—which is more technology-driven—and examine the real issues involved in being environment-friendly, in the context of present-day lifestyles and economic conditions.
An eco community is composed of like-minded people who live together, sharing utilities such as water and sewage systems, common spaces and facilities. An investment in an eco community would result in not only owning the piece of land that one has bought; the homeowner would also take ownership of the larger community space, which expands the visual and physical space available.

Bigger than the individual...
So essentially, one would not need to own a large piece of land individually, and yet one would get to enjoy a much larger space. Maintenance of garden spaces, water tanks, sewage systems, back-up power facilities and security would also become a shared enterprise, which could be supported by all members, and individual maintenance would be limited to one’s home and personal gardens.
...becomes cheaper for the individual
Several technologies—such as waste-water recycling, water treatment and rainwater harvesting—require a critical mass to become economical. An individual investing in these technologies would end up spending much more of his total budget than is desirable. In a larger group, it would amount to less.

Benefits beyond your doorstep
Neighbours who become extended family, open spaces where children are free and secure, and spaces where the elderly need no longer be lonely are some other benefits of living in a community.
Such communities can recreate some of the culture of small towns and villages where a lot of us come from, while trying to retain the advantages that a city offers. It is this character of community living that our cities are losing, and our children may never experience unless we act now. The emphasis needs to be on creating an ambience which is human in scale, while retaining the character of the land; “place-making” vs space-making being the underlying theme in the planning, creating places that celebrate the oneness of the human spirit with nature and not icons that exhibit man’s supposed superiority.

Living NOT to the maximum
Fewer burdens can be imposed on the land by not utilizing the maximum permissible area one is allowed to build on and reducing the footprint and material resources required.
The breakdown of traditional forms of community, wasteful consumerist lifestyles and the destruction of natural habitat, urban sprawl and over-reliance on fossil fuels are trends that must be changed to avert ecological disasters. Small-scale communities with minimal ecological impact are one alternative.

Photo courtesy of liveMINT.com

Top 10 People Space Planning Trends

Want to know what makes a good people space? Here is what the pros are seeing as the most important elements to make a public space great. In trying to compare these the public spaces of Mission Viejo, they just don't compare; that's probably since the last people place developed was the Kaleidoscope Center which many would say is a complete flop.

PPS Top 10 Placemaking Trends
Project for Public Spaces (PPS), the leading resource for public placemaking, revealed their Top Ten Trends Shaping the Future of Our Communities, especially as it relates to public spaces.

1. Placemaking goes global. Everything else is, so why not? Spurred by the internet, creatives demand connections more than ever, no matter where they are, and as result cities around the world are experiencing a renewed enthusiasm for public spaces. The best part of the global movement is that the most pedestrian-oriented and pedestrian-only districts are setting the highest standards for others to follow.
2. Collaboration is key to change. The above also explains why crowdsourced placemaking is fast becoming the natural means of implementation.
3. Going green. For emerging creatives, being environmentally conscious is a foregone conclusion.
4. Placemaking is becoming more important to the travel industry. See civic tourism and how investing in vibrant downtowns to attract creatives, followed by the rest of the residents (as the trend goes), also builds a strong tourist economy.
5. Libraries emerge is new town squares. I can’t really buy into this one, especially since they don’t add much to a square’s nightlife, but there are precedents in the outlying neighborhoods such as the new library fronting the Rockville Town Square, one of the most elegant new public plazas in the U.S. Then again, maybe libraries could support nighttime activity…
6. Being active 12 months of the year. This applies mainly to cold weather cities which in the past have shut down for the winter, though ten years ago many city downtowns were pretty much shut down all year. The point is, cold weather cities have innovated amenities (ie skating rinks, heated lamps, temporary enclosures) that allow people to enjoy public spaces all year round.
7. ‘The Power of 10’. This is a PPS program, but applies to everyone, where a city commits itself to providing ten public destinations that provide something to do. At the top of the creatives’ list is a ‘piazza as stage‘ (such as for ‘movie staying’), where just about anything can happen.
8. Public markets. Another PPS specialty, it’s a great way to find a deal, socialize, get outside and find a reason for the city to establish a pedestrian-only district. See their October 2005 newsletter on public markets.
9. Transportation planning as placemaking. This is best exemplified by the New York City Department of Transportation, which PPS supported in their rise to possibly becoming the most innovative, even placemaking-oriented government agency in the U.S.
10. Collaboration on developing new destinations. It’s the tangible result that results when you combine many of the above factors and crowdsource an actual place. If this isn’t a trend, then most of the other factors aren’t as well. Fortunately, this is a growing trend.

Thanks to Braulio Agnese of Architect magazine for the reference.
Photo courtesy of Neil Takemoto.

What is Placemaking?

"Placemaking is an evocative, pleasing, inspiring word heard more and more these days to describe grassroots efforts for revitalizing public spaces. Unfortunately some developers and designers also apply the word to soulless commercial, housing or resort projects in the hopes of hoodwinking people into thinking these developments will enhance the local sense of place. Project for Public Spaces has helped popularize the word during 35 years of Placemaking work around the world, yet we make no ownership claims to it—language belongs to everyone just the same as a park or city street. Nonetheless we wince at seeing the phrase used for narrowly commercial or patently false purposes. Placemaking is a powerful idea, around which a social movement is beginning to emerge. Implicit in this phrase is a sense that citizens must be involved in shaping the places where they live, work and play".