- Did you know Mission Viejo is reinventing retail? The Shops at Mission Mall boast the largest solar installation of any U.S mall.
- Do you know Laguna Niguel residents are known for preferring to drive to work (source: American Community Survey)? How will this impact the city's plans to focus on redevelopment around the Laguna Niguel/Mission Viejo Metrolink station?
- Did you know Orange, Tustin and Laguna Niguel are ranked among 11 of the 34 cities in Orange County as the least costly to do business in (source: Rose Institute, Claremont McKenna College, 12/19/2008)?
- Did you know more young people, ages 24-35 are leaving Orange County today than any other age group (source: OCBC). Mayor Cavecche speaks of "handing off our legacy for future generations that will call Orange home" in her recent State of the City speech. How does a city attract and keep its young residents today? Ex: Are Chapman students staying to live and work in Orange after they graduate?
31 March 2009
OC MAYORS FORUM
10 March 2009
How to create a culture of walking...
The trails in Mission Viejo are great for leisure and recreation, but not everyone lives like this 'Super Mom', out blazing the Oso Creek Trail for a little exercise. For the rest of us, we need to be coaxed into exercise to the point that we don't even know we are exercising. By creating enhanced walking experiences from desirable place to desirable place, can be that coaxing element.
Currently, when walking around Mission Viejo, we are offered the streets as our main connection element. The 5' wide curb adjacent sidewalk, next to a tiny and poorly maintained landscape setback, adjacent to a sea of asphalt at our underwhelming retail centers is not exactly a enhanced walking experience. Nor is it comfortable to traverse across the bridges in this city where you constantly feel like your going to be run over by a car.
So, what actions can be taken?
What we (the City staff and council, current property owners and incoming developers, and residents) need to do is:
- Actively encourage all members of the community to walk whenever and wherever they can as a part of their daily lives by developing regular creative, targeted information, in a way that responds to their personal needs and engages personal support.
- Create a positive image of walking by celebrating walking as part of cultural heritage and as a cultural event, for example, in architecture, art-exhibitions, theatres, literature readings, photography and street animation.
- Provide coherent and consistent information and signage systems to support exploration and discovery on foot including links to public transport.
- Financially reward people who walk more, through local businesses, workplaces and government incentives.
- Looking at future improvements by hitting the drawing boards with quality design consultants and with an open and flexible mind to providing creative solutions to real problems which exist in community today.

It's not too late to re-think the 'Masterplan'!
'Super Mom' was featured in a past article in the OC Register. All other photos taken by author. Some content courtesy of Walk21.
06 March 2009
New Research: 18- to 34-Year-Olds Key to Green Economy
Younger consumers connect the dots between climate change causes and buying truly green brands.New research conducted by EnviroMedia Social Marketing indicates young Americans, an estimated audience of 76 million people, will power the new green economy and are the key to future economic growth.
This national opinion poll reveals a clear generation gap in understanding the cause of climate change — and marketing experts say businesses that pay attention may find new growth strategies.
More than any other age group, 18- to 34-year-olds believe global warming is caused by human activities. Additionally, the research indicates Americans who believe in this connection are almost twice as likely to buy more green products in this economy than Americans who believe it occurs naturally.
* Overall, 51 percent of Americans believe climate change is caused by human activities. Twenty-nine percent believe climate change is occurring naturally, and 15 percent say climate change needs to be scientifically proven. Just 3 percent of the public does not believe climate change exists.
* Sixty-four percent of 18- to 34-year-olds believe humans cause climate change —more than any other age group.
* Those who believe climate change is caused by human activity are more likely to have attended college; believe that green transportation or electricity from renewable resources is most beneficial for the environment (rather than recycling or minimal/reduced packaging); and are influenced more in their green purchasing decisions by third-party certifications than by word-of-mouth or manufacturer labels.
* More than half (56 percent) of the people who believe electricity from renewable resources is the most beneficial action for the environment believe humans are causing climate change.
About the Survey
Opinion Research Corporation surveyed 1,000 people January 23 - 26, 2009 by telephone in a random digit-dial sample, with a +/- 3.2 percent margin of error. The survey question: See details at http://www.enviromedia.com/enviroblog/?p=983
Photo Courtesy of The Green Blog
25 February 2009
Thinking outside the GREEN box!


Think about it...what's your ideas?
17 February 2009
Culture of Change - In Housing Strategies
My first post, Culture of Change discussed a very similar topic but more focused on the consumer and retail. I found this article in what I thought was an odd place to find a topic like this, the Wall Street Journal's Live Mint. I am glad to see that topics like this are making it to the Business World.
Living together makes living lighter
The very idea of more for less indicates a culture of consumption, the concept of “getting” without “giving”, which is essentially contradictory to the principles of being environment-friendly. One has to believe in a certain value system of sharing and caring for each other and the environment, which will reap benefits that are intangible yet immeasurable.
All for one and one for allGoing green has turned into a trend today, and every individual has realized the relevance of being sensitive to the environment. Although this is a positive sign, we need to look further than the jargon—which is more technology-driven—and examine the real issues involved in being environment-friendly, in the context of present-day lifestyles and economic conditions.
An eco community is composed of like-minded people who live together, sharing utilities such as water and sewage systems, common spaces and facilities. An investment in an eco community would result in not only owning the piece of land that one has bought; the homeowner would also take ownership of the larger community space, which expands the visual and physical space available.
Bigger than the individual...
So essentially, one would not need to own a large piece of land individually, and yet one would get to enjoy a much larger space. Maintenance of garden spaces, water tanks, sewage systems, back-up power facilities and security would also become a shared enterprise, which could be supported by all members, and individual maintenance would be limited to one’s home and personal gardens.
...becomes cheaper for the individual
Several technologies—such as waste-water recycling, water treatment and rainwater harvesting—require a critical mass to become economical. An individual investing in these technologies would end up spending much more of his total budget than is desirable. In a larger group, it would amount to less.
Benefits beyond your doorstep
Neighbours who become extended family, open spaces where children are free and secure, and spaces where the elderly need no longer be lonely are some other benefits of living in a community.
Such communities can recreate some of the culture of small towns and villages where a lot of us come from, while trying to retain the advantages that a city offers. It is this character of community living that our cities are losing, and our children may never experience unless we act now. The emphasis needs to be on creating an ambience which is human in scale, while retaining the character of the land; “place-making” vs space-making being the underlying theme in the planning, creating places that celebrate the oneness of the human spirit with nature and not icons that exhibit man’s supposed superiority.
Living NOT to the maximum
Fewer burdens can be imposed on the land by not utilizing the maximum permissible area one is allowed to build on and reducing the footprint and material resources required.
The breakdown of traditional forms of community, wasteful consumerist lifestyles and the destruction of natural habitat, urban sprawl and over-reliance on fossil fuels are trends that must be changed to avert ecological disasters. Small-scale communities with minimal ecological impact are one alternative.
Photo courtesy of liveMINT.com
16 February 2009
Is Mission Viejo Walkable?

Walkable Neighborhoods
Picture a walkable neighborhood. You lose weight each time you walk to the grocery store. You stumble home from last call without waiting for a cab. You spend less money on your car—or you don't own a car. When you shop, you support your local economy. You talk to your neighbors.
What makes a neighborhood walkable?
A center: Walkable neighborhoods have a discernible center, whether it's a shopping district, a main street, or a public space.
Density: The neighborhood is compact enough for local businesses to flourish and for public transportation to run frequently.
Mixed income, mixed use: Housing is provided for everyone who works in the neighborhood: young and old, singles and families, rich and poor. Businesses and residences are located near each other.
Parks and public space: There are plenty of public places to gather and play.
Pedestrian-centric design: Buildings are placed close to the street to cater to foot traffic, with parking lots relegated to the back.
Nearby schools and workplaces: Schools and workplaces are close enough that most residents can walk from their homes.
Streets Designed for Everyone
Complete Streets are roads are designed for everyone who uses them, including bicyclists, pedestrians of all ages and abilities, and people getting on and off transit vehicles. These streets are:
Accessible: There are wheelchair ramps, plenty of benches with shade, sidewalks on all streets, etc.
Well-connected: Streets form a connected grid that improves traffic by providing many routes to any destination.
Built for the right speed: Lanes are narrow or traffic calming is in place to control speed.
Comfortable: Pedestrian medians at intersections, count-down crosswalk timers, bicycle lanes, protected bus shelters, etc. make the street work better for those outside of a car.
How does Mission Viejo compare?
If you were to live nearby or drive to, park, and then walk from the 'Central Hub' of Mission Viejo, we look pretty good...on paper that is. How many of these businesses are actually worth walking to? And, do you feel comfortable walking from one to another? Walking along Margurite's 5' wide curb adjacent sidewalk, next to a tiny, poorly maintained landscape setback is anything but comfortable to me. Hopefully the City is taking this into account in their street widening efforts and maybe one day Mission Viejo will transform from a typical suburban city to a community.

10 February 2009
Top 10 People Space Planning Trends

Project for Public Spaces (PPS), the leading resource for public placemaking, revealed their Top Ten Trends Shaping the Future of Our Communities, especially as it relates to public spaces.
1. Placemaking goes global. Everything else is, so why not? Spurred by the internet, creatives demand connections more than ever, no matter where they are, and as result cities around the world are experiencing a renewed enthusiasm for public spaces. The best part of the global movement is that the most pedestrian-oriented and pedestrian-only districts are setting the highest standards for others to follow.
2. Collaboration is key to change. The above also explains why crowdsourced placemaking is fast becoming the natural means of implementation.
3. Going green. For emerging creatives, being environmentally conscious is a foregone conclusion.
4. Placemaking is becoming more important to the travel industry. See civic tourism and how investing in vibrant downtowns to attract creatives, followed by the rest of the residents (as the trend goes), also builds a strong tourist economy.
5. Libraries emerge is new town squares. I can’t really buy into this one, especially since they don’t add much to a square’s nightlife, but there are precedents in the outlying neighborhoods such as the new library fronting the Rockville Town Square, one of the most elegant new public plazas in the U.S. Then again, maybe libraries could support nighttime activity…
6. Being active 12 months of the year. This applies mainly to cold weather cities which in the past have shut down for the winter, though ten years ago many city downtowns were pretty much shut down all year. The point is, cold weather cities have innovated amenities (ie skating rinks, heated lamps, temporary enclosures) that allow people to enjoy public spaces all year round.
7. ‘The Power of 10’. This is a PPS program, but applies to everyone, where a city commits itself to providing ten public destinations that provide something to do. At the top of the creatives’ list is a ‘piazza as stage‘ (such as for ‘movie staying’), where just about anything can happen.
8. Public markets. Another PPS specialty, it’s a great way to find a deal, socialize, get outside and find a reason for the city to establish a pedestrian-only district. See their October 2005 newsletter on public markets.
9. Transportation planning as placemaking. This is best exemplified by the New York City Department of Transportation, which PPS supported in their rise to possibly becoming the most innovative, even placemaking-oriented government agency in the U.S.
10. Collaboration on developing new destinations. It’s the tangible result that results when you combine many of the above factors and crowdsource an actual place. If this isn’t a trend, then most of the other factors aren’t as well. Fortunately, this is a growing trend.

